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Shower room industry "homogenization" serious innovation to turn the key to reverse

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Shower room industry "homogenization" serious innovation to turn the key to reverse

Release date:2018-03-07 The author: Click:

Nowadays, with the increasingly fierce market competition in shower room industry, the call for product innovation in shower rooms is getting higher and higher. In the current shower room, all kinds of shower room products are all the same. This is the embodiment of the showers' positive attitude to the city. On the other hand, this kind of innovation has gradually mapped some problems on the market.

Product innovation is the key to reverse the reverse Bureau of shower house Enterprises

With the development of domestic market economy, the large market environment of shower industry in China has changed, and market competition has become more and more intense. In recent years, the problem of "homogenization" in the shower room is becoming more and more serious, and the plagiarism of product design is also popular. These have seriously hindered the normal development of the shower room. Facing this series of bad industry phenomenon, more and more enterprises have begun to think about the problem of "innovation", and the innovation has become a hot word in the shower room industry to discuss.

For shower companies, innovation is not verbal, shouting and chanting. On the one hand, with the rapid development of society, the level of people's material and cultural life is increasing year by year. The demand for showers is changing, and the demand for individualization is becoming more and more obvious. On the other hand, with the popularity of many marketing means, the overall adaptability and rationality of consumers have been greatly improved, and the innovation of "concept" may attract consumers for a moment, but the consumer is not a fool, without actual innovative products, the enterprise is unable to retain the consumer's heart.

The product innovation of the shower room can't stay on the surface

淋浴房定制

 

When shower companies are doing product innovation, they should not subvert. Innovation is the optimization on the basis of the original, not completely subversive. Looking at the current shower market, how many so-called innovative products have been put on the shelf? How many new products have become difficult to swallow?

For general shower enterprises, they do not have the capital, cycle, ability and strength of large enterprises to cultivate consumers. Therefore, when making product innovation, enterprises must not play with the concept and never take consumers as fools. Because consumers are only going to be silly for a while, but it's not going to be stupid for a lifetime, even today, with the development of information technology, a highly developed self media at the core of WeChat's circle of friends.

Therefore, in today's society, the communication and trust between the shower room enterprise and the consumer should be more timely and effective, unless the enterprise wants to "play a place", but this is not the long-term development of an enterprise, nor is it a business thinking that an entrepreneur should have.


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Key words:淋浴房定制,淋浴房行业,淋浴房加盟

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