Contact: manager Xie
Cell phone: 18902897663
Web site: www.slmlyf.com
Address: No. 2 North Road, Cao Bian third industrial area, Nanhai District, Foshan, Guangdong.
To grasp the future development trend of the industry and make timely transformation and adjustment, shower enterprises can really take the initiative and win the initiative.
First, the high-end positioning of the shower room will be more attention
Shower room products are widely used and widely used. Their unique advantages determine their wide market prospects. On the premise of giving full play to its own advantages and improving the problems in the process of use, the high-end shower house products begin to walk into the line of sight of the consumers, and the demand and expectation of the high-end showers are getting higher and higher. In 2015, the products of high-end shower rooms have been extended to many consumers. In 2016, shower room market demand will be gradually concentrated to high-end. The sales volume and growth rate of high-end shower room products will also develop steadily.
Two. The demand for individual customization is becoming more and more obvious
Home market downturn, with the film "private subscription" hot broadcast, home industry to the east wind broke out a "new world", in 2015 home industry customization is a high song. According to the public data statistics, the total volume of domestic market customization has reached 600-800 billion yuan each year. The future market share will increase, and the potential of the custom home market is unlimited. In 2016, it is not only a year in which the Chinese economy has touched the bottom, but also a year of backlash.
Three. The service value chain will improve the shower room industry
In 2015, many shower room enterprises paid great attention to the brand development and differentiation of shower rooms, and this trend will continue in 2016. In the shower room industry with highly homogeneous products, it is undoubtedly a good starting point to distinguish the differences between enterprises. With the increasing demand for offline services in the Internet, more and more shower companies attach importance to the introduction of services and strive to drive sales of products with services. At that time, the "product driven service" mode will obviously be replaced by the sales mode of "service driven products".
Four, promoting the promotion to the rational direction
In the shadow of the industry that does not promote sales, promotion seems to be a "lifeline" for the development of the shower room industry. However, with the growing maturity of consumers, the traditional way of sales promotion has been hard to ignite the enthusiasm of consumers. In this regard, the rationalized demand in the promotion activities will be once again "awakened"; therefore, the shower room enterprises and dealers should be more rational to treat the changes in the market and consumers, in order to promote the development of the continuous forward.
Five, the "battle for battle" is more intense in the channel of e-commerce
There is no doubt that the impact of the Internet on the shower room is huge. Although there are many imperfect places in the current model of showers, many showers have been involved in e-commerce in the past few years, and the idea of trying to reverse the war Bureau through a "broad" network is no longer a new thing. That's right. In 2016, in addition to the typical network marketing, the channel of business sales also gradually diversified. The shower industry, which takes sales and service as its value demand, will take a closer look at its own e-commerce development strategy. At the same time, more enterprises will choose to use the Internet to guide the offline passenger flow, and maximize the role of the Internet. At the same time, consumers' urgent demand for the product experience has also made the shower house companies that join the "business tribe" start to improve the layout of the line to better cope with the challenges of the future. Therefore, the outbreak of the scramble for Internet sales channels should be imminent.
Six, innovation is still the motive force of enterprise development
With people's deep understanding of the concept of "two innovations", innovation and change will be the main force for enterprises to break through tight encirclement. If the shower house and showers in 2016 are still holding the same pattern of development and the "waiting for the rabbit" sales thinking, then the next loser will refer to the person. Nowadays, shower enterprises urgently need some innovative "hard ships and guns" to avoid the cruel "whirlpool" of the market. In 2016, the shower room in China will enter a new stage. Every brand, manufacturer and distributor will need more subversive thinking and operation mode to "break" a world of development. Therefore, innovation is the trend of the times.
Seven. Transformation of domestic market
The shower room enterprises, regardless of their size, should be committed to high quality, excellent experience of product research and development design, on the basis of stable engineering orders, must not be "fighting", should be made to the home market and personalized order market. Facing the downward pressure of the economy, the stock of the real estate, the quality of the shower room really emerges into the eyes of the users, and the mixed products are eliminated in the "severe winter", and the shower house enterprises with heavy service, heavy mouth and trustworthiness will become the mainstream. For many showers, the field of transformation of home clothing may be an effective way for the development of the industry, but if some links are not in place, production production and construction arrangements can not be effectively controlled, it will have serious consequences, the light is the loss of money and the reputation of destroying the brand.