Contact: manager Xie
Cell phone: 18902897663
Web site: www.slmlyf.com
Address: No. 2 North Road, Cao Bian third industrial area, Nanhai District, Foshan, Guangdong.
The competition in the shower room in 2017 is so fierce that some enterprises have made great articles on the price of the products, while some showers are working hard from the channels... The whole market shows the eight immortals across the sea.
In the competitive environment, how can the shower enterprises win in the competition? In the view of the brand of the shower room in China, the enterprise can proceed with the following five points:
1, comparative advantage
In fact, in the competition we do not have to be able to be particularly strong, but to achieve a comparative advantage with the competitors. In some ways, we are better than our competitors. This is our comparative advantage. For example, the price of shower rooms is lower than that of peers, the quality of shower rooms is superior to that of peers, and the number of sales outlets is more than that of peers. We must give full play to this comparative advantage and defeat our opponents. If our advantage is just the disadvantage of our opponents, that is the best situation. It's more important to strengthen our own strengths and strengthen our strengths than to change their weaknesses, like in electrical appliances, you can not serve heel, because he has done the best, you can not compare with the price of Galanz, because he has dropped to the lowest. Your short board will never compare with other people's long board, so do not compare, we should strengthen our own long board to make our advantages more advantageous. In this way, we can get the initiative to compete. I think Zhao Qiang's sharp knife theory is about comparative advantage.
This is mainly to the system, is the system structure, the rationality of the system function, in this respect the western enterprises do very well, is the system, standards, operating standards, this is a system of competition ability, it can give full play to the power of the system to enhance their competitiveness. It enables ordinary people to do extraordinary things. It enables employees to know what they should do and how to do it in any way. There is a clear standard, that is, the competitiveness of the system.
In fact, sometimes we do not compete with the better, whose thinking is more comprehensive, whose method is higher, more important is the speed, who moves faster, and whose execution is better, this is the way to win. In military science, there is a saying, "if a man is quiet, he will act like a rabbit." When there is no opportunity, we must wait for opportunity. Once the opportunity is ripe, we must act quickly and not give the opponent the strength to fight back. This is a kind of speed. There is a kind of speed, refers to a method, not necessarily to mature, think very well, when the opportunity is fully mature, but to do it immediately, in the process to correct, to seize the opportunity to seize the opportunity, only seize the opportunity to grasp the initiative.
Competition is a process, we can not get rid of the opponent in a sudden, we have to have a contest, like a boxing match, can quickly KO the opponent is a few, often have to pass a bitter battle, after the strength of the end of the end of the opponent, in the process, initiative in the process, the initiative. Grasp is the most important. We know that grasping the initiative of the favorable terrain in the war, grasping the initiative of the powerful attack time, plays a key role in winning the victory, and the initiative can sometimes be weakened by weak attack and change the war situation. In the competition of the enterprise, it is also important to grasp the initiative, the change of the environmental factors and the emergence of the internal problems are all opportunities, all of which are the opportunities for us to grasp the initiative. If we can grasp the initiative in competition, we will get twice the result with half the effort.
The comparative advantage is one kind of difference, he is relative difference, the difference and the absolute difference, also called complete innovation, create new category, strengthen the difference, thus strengthen the living space of his own. There are too many types of differentiation, but this is an important competitive strategy. In Potter's competition theory, the differentiation, low cost and centralized strategy can be summed up in fact, that is, differentiation, low cost is also differentiated, and the centralized strategy is also different. Differentiation is innovation, from another point of view to consider the problem.
In a word, the competition of shower rooms starts with these five points and seeks for breakthroughs, so as to win opportunities for self development.