Contact: manager Xie
Cell phone: 18902897663
Web site: www.slmlyf.com
Address: No. 2 North Road, Cao Bian third industrial area, Nanhai District, Foshan, Guangdong.
In recent years, the market environment of shower industry has undergone tremendous changes. On the one hand, the individualized demand of the consumer is rising and the customized market is ripening; on the other hand, the growth of the economy is slowing down, the competition of the industry market is becoming increasingly fierce, and the development of the shower house enterprises is facing a lot of pressure. For shower room enterprises who want to make efforts to customize the market, they need to win the hearts of consumers with quality services.
Customizing the shower room as a future consumption trend
Because of the "custom-made" characteristics, the market demand for customized shower rooms is surging, and new customized supply brands are also constantly evolving. Against this background, the market of finished shower will be gone. Although the development of the custom shower room is still in the initial stage of exploration, with people's understanding of the bathroom decoration more deeply and the development trend of "light fitting and decorating", the custom shower room will inevitably become a hot spot in the future, and the finished shower room will also have a higher breakthrough.
Shower room customization needs more attention to service
The brand movement has been carried out vigorously in the shower room industry, some enterprises have done well, and some enterprises have not done well. Companies that do well have a very high similarity, that is, they can accurately brand positioning. To do a good job in brand positioning, the first thing is to have a clear understanding of the positioning of the industry in which you are located. Specific to the custom shower room industry, its essence is service, is a service industry. Positioning it as a service industry rather than a manufacturing industry, and the rise of customized shower rooms are closely related to the evolution and change of consumer behavior.
Before consumers buy shower rooms, they can only be selected in the market. Enterprises only need to put the shower room produced in the store. For the finished showers, it can only provide a low value-added exhibition hall in physical sales service, and now consumers buy a shower room, they will choose to customize, because this model can meet their needs for personalized space solutions and provide them with targeted sexual services. In the whole process, caring service has become an important yardstick for measuring the level of the industry.
At this level, the custom shower room is a service industry, the brand that is eliminated in the custom shower room, most of which are out of exit because of the lack of recognition of the nature of the industry and the failure to do well in the details of the service. If the brand enterprise can build a scientific service system around the essence of the service industry and provide professional and considerate service, then they will get rich returns on the two key indicators of brand and profit.
In a word, in the era of customization, if enterprises do not integrate new technologies, do not train exquisite and professional design power, and do not think about the road of innovation, it is like meeting the needs of consumers' more personality. Therefore, if the shower companies make efforts to customize the market, we need to make certain psychological preparations.