Analysis of the current situation of bathroom industry

Since the reform and opening up, China's economy has been developing continuously. In recent years, although the growth rate of GDP has slowed down, it has maintained a faster growth rate of over 6.90%. People's living standards are constantly improving, urbanization is accelerating, and disposable income of residents has been increasing.

China accounts for more than 37% of the global ceramic bathroom output value, and is one of the largest ceramic bathroom market in the world. Per capita spending is low, less than 100 yuan. In 2017, China spent about 62.8 yuan per person on bathroom products, which was only 33.8% of that in the United States.

1. It is imminent to save energy and reduce emission

Economic development, health and environmental protection has become the mainstream consumer trend. In order to better adapt to the market, the concept is more popular in the world. Therefore, pay attention to energy conservation and environmental protection, improve water-saving technology, so that bathroom meets all aspects of demand. Good bath is not only for the convenience of life, but also a way to enjoy life.

Two, combating the market of counterfeit goods

"Shanzhai bathroom" imitated the process and appearance of the big brand, but the actual quality was uneven. Raw materials are relatively poor, rough production, resulting in easy damage to the bathroom, will appear.

Problems such as shedding, drums, deformation, and so on, and the strength and moisture resistance will be reduced during use. Relevant departments should intensify the crackdown on counterfeiting and shoddy products.

Three, improve service driven sales

The bathroom industry is homogenized. For ordinary consumers, good service is an essential standard to distinguish between different companies. The traditional products depend on the sale of the product itself and the product driven service. With the development of the Internet, more and more enterprises pay more attention to service to drive sales, thus achieving better competitive effect.

Four, pay attention to and develop the business industry

Taobao, Jingdong, Suning and other big platforms all over the platform, although it is not the original myth of the trend, but the Internet's powerful drainage is still not to be underestimated. E-commerce consumption has gradually become rational consumption. Consumers through the Internet search to meet their needs of bathroom products, whether from the shape, price, service, etc., as businesses can do online operation, the maximum extent to play the role of the Internet.

Five, personalized product promotion attraction

With the development of the times, the consumption core has gradually changed from 60 and 70 to 80 and 90. Consumers have become younger, and more and more consumers like diversified and personalized products. And pay attention to the consumption experience. Apart from the factors such as brand, style and so on, personalization is also a demand point. If the demands of enterprises are personalized, they can weigh the needs of these consumers. Seize the opportunity for development.

Six. Promote sales by promoting sales

Promotion is an excellent way to drive the development of the industry, but the consumption concept of consumers is becoming more mature. Traditional discount promotions have been increasingly unable to meet the needs of consumers. According to the actual situation, the corresponding promotional activities should be launched according to customer needs and market demands, such as the use of 618 big promotion, double eleven and other specific festivals. So as to stimulate consumers' desire to buy and buy passion.